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Download the latest issue of our newsletter, The Knowledge, here.

HEliX is the evaluation and benchmarking system for good practice in internal communications for the higher education sector. Funded by HEFCE, HEliX is led by the University of Leicester with the Universities of Bristol, Edge Hill and Oxford Brookes forming the project group. The Knowledge Partnership is the specialist higher education consultancy supporting the project and conducting fieldwork. For further details click here.

A list of free HEliX workshops for conference delegates is available for registration. Click here

Wanting to audit your institution’s internal communications?
To access the HEliX tools, click here

Australian Independent Schools’ Benchmarking Surveys

With a new economic landscape on the horizon – independent schools are facing a challenging future with marketing coming under the spotlight. Marketers will be increasingly required to report on the effectiveness of their marketing spend and its impact on enrolments, and justify their operation against best practice.
To support this we are undertaking two national research projects in early 2009 to help Australian schools understand their current position and to benchmark themselves within a national context.

1. Marketing Practices in Schools
Providing a clear outline of how marketing in schools is/should be structured, resourced, planned, executed and evaluated?

2. How to Engage more Effectively with Modern Parents
Providing a view of parents’ perceptions, values, factors influencing choice and communications preference.
For more information about the research and to register your interest in participating download the details and registration form or email s.holmes@theknowledgepartnership.com

Mind the Gap
A comparison of UK, Australian and New Zealand higher education marketing
Universities are still not undertaking any meaningful evaluation of marketing, let alone looking at the long term impact of their work in areas such as institutional reputation and programme alignment. These are just some of the conclusions from The Knowledge Partnership’s recent survey of Directors of Marketing and Communications in the UK and Australasia. To read the summary findings, click here

World Top 100 project.

Supported by Imperial College, King's College London, Warwick University, and University College London, this analysis of the strategic and tactical communications features of the top 100 universities in the world provides a useful insight into reputational enhancement for anyone in the top 100 league, or aspiring to be in that position in the near future. For full details, click here

World Top 100 international conference
We are also exploring the possibility of an international conference on global university reputation. To register your interest, or suggest a conference paper, click here