We approach each of our projects in an individualised way combining the following range of core services to meet each client’s needs:

Online Tools
Market research and analysis
Reputation Management
Strategy and Marketing Planning
Benchmarking and evaluation tools
Communications
Internationalised Education
Staff development/management support

Typical Projects

• Strategic planning preceded by market analysis
  
• Environmental scanning
  
• Marketing strategy development, implementation and evaluation
  
• Market research on what we call the 5Rs- recruitment, retention, referral, relationships and reputation management
  
• Internal and external communications – strategy, messages, channels, implementation
  
• Campaign development and execution ( aligned to strategy)
  
• Evaluation of marketing processes - MaXimizE (Marketing Excellence in Education evaluation tool)
  
• Evaluation and guidance on marketing functions (structure, approach, execution, evaluation)
  
• Internationalisation- marketing, strategy, student recruitment, curriculum and market intelligence
  
• Portfolio (programs/services) analysis– robust market analysis of new, current and potential future courses, programs and support services
  
• Brand (visual plus behavioural), positioning and segmentation of student and parent markets applying our education based segmentation methodology
  
• Marketing training for management, teaching and support staff (essential for cross campus engagement and support)
  
• Setting up and review of the marketing and communication function including staffing
  
• Reputation and perception evaluations of both staff and external audiences.

So we offer a wide range of services, but what makes us truly different?