With increased student fees, the proportion of institutional income derived from student recruitment is increasing. Having an attractive portfolio of programmes is therefore ever more critical to financial health.

For most universities the evidence is that the course portfolio explains most of the variance in the share of applications relative to peers, yet this part of the mix has received much less attention than branding or the wider promotional aspects of marketing.

To address this education marketing gap, The Knowledge Partnership collaborated with Opinionpanel Research to create COMPARe (Course Optimisation for Marketing; Portfolio Assessment and Review)

COMPARe is a suite of research and consultancy guided services designed to help you successfully launch and update courses, allowing you to make informed choices about the main variables driving interest, enrolment and retention.

Learn more by downloading our COMPARe brochure

Register here to attend a FREE introductory seminar about course development research and portfolio review techniques.