Marketing Excellence in Education - Universities

Based on research into best practice in university marketing in six countries, and supported by HEFCE, the Marketing Excellence in Education framework (MaXimizE) is the most widely used evaluation and benchmarking methodology in the education sector.

Inspired by quality frameworks, informed by balanced scorecard approaches and shaped by studies that sought to reveal what drove education market success, MaXimizE is designed specifically for the university sector and reflects the importance of people, reputation, vision and engagement.

Now used by fifty higher education providers, ranging from world top 50 universities through to specialist creative colleges, MaXimizE is the basis for assessing your whole institution for success in student markets.

Originally launched in 2003 The Knowledge Partnership has worked with colleagues in the sector to revise the university version of MaXimizE to create a sharper and more focussed tool (v2009).

MaXimizE 2009 is a framework containing best practice statements against which your university can be evaluated. Each statement or indicator has an associated specification.

We are currently finalising MaXimizE 2009, click here to download a PDF of the version 1 framework

There are 3 levels of evaluation service available:

• MaXimizE Professional – designed for expert self-appraisal

• MaXimizE Campus – online self assessment engaging a stratified sample of professionals, academics and senior staff across the university. Subscribe now to our 2009 online marketing evaluation programme – your chance to benchmark against a large sample of national and international HE providers.

• MaXimizE Review – an independent evaluation of your university incorporating the Campus and Professional components